January 2011: Launch of the “Legendary Lives” series. If cartoons dominate children’s lives, there are living legends who dominate their passions. Dr. Abdul Kalam, Sachin Tendulkar, Dr. Kiran Bedi, Amitabh Bachhan and A.R. Rahman, are all prime examples. Every child in India is already in great awe of these personalities.
The foremost goal of BookBox’s ‘Legendary Lives’ series is to inspire young minds by bringing these larger than life figures closer to children.
A ‘Legendary Lives’ title is conceived as a collection of children’s stories based on real life anecdotes from a living legend’s life. These anecdotes capture the living legend’s human side, a side that is often obscured by the stellar power of their achievements.
This series is a collection of stories based on real life anecdotes from one such legendary life. These anecdotes capture the human side that is often obscured by the stellar power of their achievements. BookBox follows a 360 degree strategy for product development and distribution. The ‘Legendary Lives’ series will be no different. It will be available as printed children’s books and as AniBooks on VCD-CD-DVDs, internet downloads, mobile phones, TV content, iPods, and any existing and emerging media platform.