Flash Animator & Designer

Amutha, a M.Sc Graduate in Information Technology joined BookBox as a flash animator and graphic designer. Her hobbies include fine painting and fashion designing during her leisure time.

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Arvind Kumar

Senior Programmer
He is part of R&D team in the Puducherry office. He has finished Engineering in Information Technology. Initially, he worked on Flash Automation and then moved on to NLE Automation and Research. He is currently developing custom automation applications with the DotNet Framework and lends his hands in other research activities.
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Brij Kothari


Dr. Brij Kothari (Cornell University) and his team have innovated, researched, and nationalized the use of "Same Language Subtitling" (SLS) on Bollywood film songs on TV, for mass literacy in India. He laid the foundation for the SLS project as an Associate Professor at the Indian Institute of Management, Ahmedabad (IIMA) in its Centre for Educational Innovation.

Brij is an Ashoka Fellow and the President of PlanetRead, a non-profit involved in scaling SLS efforts in India and other countries. He is also the CEO of BookBox Inc, a for-profit social venture producing children's animated stories in more than 25 languages. He co-founded and as a Reuters Digital Vision Fellow at Stanford University.

Brij grew up in the Sri Aurobindo Ashram at Pondicherry and went on to get a Masters in Physics at IIT Kanpur, a Masters in Development Communication and a Ph.D. in Education from Cornell University. His doctoral research was on the conservation of local knowledge in Andean Ecuador.

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Nirav Shah

Chief Operating Officer

As BookBox’s COO, Nirav has headed the organization right from its inception. Moreover, he was the project coordinator for the Same Language Subtitling (SLS) project which led to the formation of PlanetRead. He graduated from Sri Aurobindo International Centre of Education, Puducherry with Computer Science, Biology, English, French and Philosophy as his major subjects.

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Pakhyalakshmi Sivakumar

Office Care Taker & Cook

Born and brought up in Pondicherry, Pakhyalakshmi has been with BookBox since the time we opened our office. She takes of the office maintenance and also cooks for us.

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Parthibhan Amudhan

General Manager

His role is to ensure the quality of our products and services by having effective production/work systems. He joined the BookBox team in January 2006. He also oversees the operations for smooth functioning of office administration and personnel management. After graduating with a Masters in French, with specialization in Translation and Interpretation from Pondicherry University, he went to north western France on a Student Exchange program for a year. For about 2 years, he was a part of the Chennai Loyola College Rotaract Club which is one of Asia’s biggest Rotary clubs.

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Project Coordinator

Priyanka with a degree in MBA in International Business from Pondicherry University, has joined our BookBox team on April 2013. With having 7 years of work experience in her previous job as Marketing Secretary, she joined our team as Project Coordinator. Her interest lies in listening pleasant music and reading spiritual books by The Mother.

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Team Lead - Animation & Graphics

He joined BookBox in August 2006 as a junior editor and a flash animator. He has a BCA from St. Joseph Arts and Science College, Cuddalore, India to his credit and prior to joining BookBox he worked for a year in a multinational e-publishing unit as a graphics artist.

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Santosh Jadhav

Chief Video Editor

He is one of our senior-most editors. He has been with BookBox since its inception and is now the chief editor. He heads the team of editors for all the SLS work and trains new editors who join our team. He has a very rich experience in the field of film editing as he has worked for about 7 years with various companies.

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Swapnil Jadhav

Video Editor

He has also been with BookBox since September 2005. He is an editor and works closely with Santosh for all the SLS work. He has done a diploma in Film Editing.

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Project Manager
A graduate in English Literature from Khallikote College, Berhampur, Orissa, Sweta has got over 2 years of experience as Senior Content Writer in a SEO company, Pondicherry. She has a good flair for writing and a fine hold in SEO marketing. Sweta joined the team in October 2008; her main responsibilities include “Quality Control” and “Language Resource Coordination”.
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Accounts Officer

He is a B.Com holder and takes care of the accounts in BookBox.

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Vijay Shinalkar

Assistant Manager

As a part of the Mumbai team, he takes care of the general operations by closely working with Nirav Shah. He coordinates between the language experts and the editors to make sure the systems run smoothly. He also takes care of the office maintenance. He is a History graduate and has a wide range of experience in Film Editing and Office Management.

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